![]() This represents a decrease in revenue by email of 8% from the previous year. It realizes that treating people with respect is the best way to earn their attention.”Īccording to M+R Benchmarks for 2019, email revenue accounted for 13% of all online giving in 2018. It recognizes the new power of the best consumers to ignore marketing. ![]() “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. With a sizable email list, your organization can drive real impact, foster community, and create loyal ambassadors.Įmail is also a different form of interacting with your constituents, offering both greater capacity for personalized interaction and what Seth Godin calls Permission Marketing: This is why email marketing strategy can have an ROI of 122% - 4x higher than that of social media, direct mail, and paid search. ![]() Email provides a direct connection to supporters, focusing on moving interested audiences to engaged and engaged audiences to committed.
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